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Tools of the Trade
March | April 2006
The Next Economy
Tapping into the Tipping Point
How Villanova University identified “the tipping point” that led to dramatic change in the business school curriculum.
B-Schools and the Common Good
Business schools have a vital responsibility: They must teach their students—and the world—that capitalism and commerce are essential forces in changing lives for the better.
The Power of Virtual Marketing
To convert their Web site users from casual visitors to active stakeholders, business schools must take advantage of all that today’s online technology has to offer.
Four very different marketing and branding ideas focus a spotlight on management education.
Refashioning the World
Korean retailer Sung Joo Kim uses her string of high-end boutiques to market designer labels—while opening doors for women and raising funds for good works.
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Soft Skills Matter: In Business School and Beyond
Measuring soft skills in a standardized way provides business schools with vital information to drive success for businesses and future business leaders.
Bringing Social Impact and Sustainability Goals Into the Curriculum
As young people challenge accepted business practices and take leadership into their own hands, business schools are beginning to adapt to shifting student expectations.
Digital Transformation: Mind the Gap
How can business schools prepare future leaders for digital transformation? By teaching them to develop a mindset that encourages critical thinking about change and technology.