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March | April 2006
The Next Economy
Tapping into the Tipping Point
How Villanova University identified “the tipping point” that led to dramatic change in the business school curriculum.
B-Schools and the Common Good
Business schools have a vital responsibility: They must teach their students—and the world—that capitalism and commerce are essential forces in changing lives for the better.
The Power of Virtual Marketing
To convert their Web site users from casual visitors to active stakeholders, business schools must take advantage of all that today’s online technology has to offer.
Four very different marketing and branding ideas focus a spotlight on management education.
Refashioning the World
Korean retailer Sung Joo Kim uses her string of high-end boutiques to market designer labels—while opening doors for women and raising funds for good works.
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Smart Data Analytics: A Competitive Advantage
Business schools can successfully transition to a virtual environment by using smart data analytics.
International Student Recruitment in Times of Global Crisis
Strategies that business schools can apply to admissions, innovation, and risk mitigation.
Building More Diverse, Equitable, and Inclusive Cultures
Faculty from The PhD Project share their thoughts.