Tapping into the Tipping Point How Villanova University identified “the tipping point” that led to dramatic change in the business school curriculum.
B-Schools and the Common Good Business schools have a vital responsibility: They must teach their students—and the world—that capitalism and commerce are essential forces in changing lives for the better.
The Power of Virtual Marketing To convert their Web site users from casual visitors to active stakeholders, business schools must take advantage of all that today’s online technology has to offer.
Attention Grabbers Four very different marketing and branding ideas focus a spotlight on management education.
Refashioning the World Korean retailer Sung Joo Kim uses her string of high-end boutiques to market designer labels—while opening doors for women and raising funds for good works.
Ready to Work Businesses and nonprofits can partner to create internships and other practical experiences that prepare students to succeed in the fast-changing work world.
Bringing Social Impact and Sustainability Goals Into the Curriculum As young people challenge accepted business practices and take leadership into their own hands, business schools are beginning to adapt to shifting student expectations.
Digital Transformation: Mind the Gap How can business schools prepare future leaders for digital transformation? By teaching them to develop a mindset that encourages critical thinking about change and technology.