WHILE A GROWING number of business schools around the world have been celebrating their centennials, a handful of upstarts are opening their doors every year. Although these new schools have to start from scratch as they recruit students, fill their faculty rosters, and develop ties with the community, they do enjoy two key advantages over their more established counterparts.
First and foremost, they’re nimble in the face of change. They’re rarely burdened by cumbersome bureaucracies, so they’re able to experiment with new ways to deploy faculty or rapidly revamp their curricula to respond to shifts in the marketplace.
Second, they’re very interested in carving out distinct identities for themselves. Many are based in emerging economies, and their central goal is to reflect and serve the dynamic markets where they’re based. This desire to serve their home communities often leads them to develop close relationships with local governments and business organizations, and it makes them quick to respond to new trends.
To examine how younger institutions compete with older and more well-known competitors, BizEd talked to leaders from three relatively young schools—one that’s been around 50 years, one that’s just marked an 18-year anniversary, and one that’s only 13 years old. These educators discuss how their institutions are creating their niches, capitalizing on advantages, and adapting to the changing management education market.
A Dual Identity
Moscow School of Management Skolkovo balances a global focus with local realities.
'A Natural Experiment'
The Indian School of Business responds nimbly to the changes of a dynamic market.
Poised to Pivot
The Asian Institute of Management stakes new ground to remain competitive.
Established and Evolving