What do global business leaders worry about most? In a survey by Hult International Business School based in Cambridge, Massachusetts, 250 CEOs and senior executives around the world pinpointed four areas of greatest concern:
Reduced appeal of emerging markets as opportunities for growth
. Respondents cited slowing economies and political risk as deterrents to expansion in nations such as India, Russia, and China.
. With more business shifting to mobile technology, CEOs are worried about keeping up with the pace of innovation and coping with mounting cybersecurity risks.
Greater demand for customized products and services
. Global population growth, younger consumers, longer life expectancies, and a multigenerational workforce mean that companies will have to develop a wider range of strategies to suit different demographics.
Sustainability and social entrepreneurship
. As environmental and social issues continue to rise in importance, CEOs see not only challenges in these areas, but also new opportunities for growth.
“2016: The Age of Upheaval” can be downloaded at news.hult.edu/hultglobal-business-outlook-2016-the-age-of-upheaval.