With rankings of business schools and other institutions so popular with the public, was it inevitable for a global ranking of countries to emerge? In January, the U.S. News & World Report released its first “Best Countries” ranking, based on methodology developed by David Reibstein, professor of marketing at the Wharton School at the University of Pennsylvania in Philadelphia. The report, conducted in conjunction with Wharton and BAV Consulting, a unit of the WPP Group, uses Reibstein’s “nation-branding” research to evaluate how 60 nations are perceived around the world across 24 categories.
For instance, Germany took the No. 1 spot as “Best Overall Country,” with Canada and the United Kingdom coming in second and third, respectively. Sweden came in No. 1 in the “Best Countries to Raise Kids” and “Green Living” categories, while Denmark was No. 1 on the list of “Best Countries for Women.” The ranking named the United States as the most powerful country in the world; India as the country with the most up-and-coming economy; and Canada as the country with the best quality of life.
The results were based on a survey of 16,200 business leaders and global citizens. The information is now available through the U.S. News’ “Best Countries” portal. The portal also will include supplemental content such as original reporting and op-eds from experts in a variety of fields, which lawmakers, business leaders, and citizens can use to evaluate how different nations perform in different areas, explains Mortimer Zuckerman, the publication’s chairman and editor-in-chief.
To read the full rankings, visit www.usnews.com/news/best-countries/overall-full-list