But Loyola University Maryland’s Sellinger School of Business and Management in Baltimore has solved that problem by gamifying the process.
The Sellinger School has created Career Navigator, an online program that uses rewards and social media to guide undergraduate students in career development. Career Navigator has attracted more than 1,500 students—a third of Loyola’s undergraduate population—since its September 2013 launch.
Students create Career Navigator accounts online and connect those accounts to their social media profiles. They then earn points for social media activity such as following Loyola’s career-related Twitter feeds or checking in on Foursquare at career-development events.
Students also can earn points for participating in career-building activities such as networking events, career fairs, résumé workshops, and internship applications. Participants can redeem their points for prizes, such as Loyola-branded hoodies and water bottles, tickets to a Baltimore Ravens football game, chances to win a plasma-screen television, and lunch with Sellinger School deans.
The program was created in response to a challenging job market as a way “to meet students where they are,” says Karyl B. Leggio, dean of the Sellinger School. Using gamification in the career development process, she adds, “makes career development highly visible, fun, and effective.”