March / April 2009 Issue | BizEd Magazine

March | April 2009

And Now—Our Top Story

When business research appears in the mainstream media, it can boost a school’s reputation, expand its reach, and expose its faculty to new career-building opportunities. But to get into print, a school first must grab a reporter’s attention with stories that hit the right nerve.

The Marketing Edge

As competition for students heats up, business schools turn to marketing professionals for help in making their own programs stand out. A recent survey helps these marketers determine what tactics bring students through the doors.

Switching Cultural Codes

Different cultural expectations can place business students in uncomfortable situations. By learning to “switch” behaviors, they can adapt more successfully to another country’s value system while staying true to their own.

Solving the Doctoral Dilemma

Business schools must teach for an ever more intricate business environment, while they face a shortage of academically qualified faculty. Should the long-standing model for the business doctorate change to meet these demands? And, if so, how?

Ethical Outlook

The CEO of KPMG speaks up about creating cultures that emphasize integrity—both in the corporate boardroom and on the college campus.

print issue downloads

Download PDF ( 4.8 MB)

issue advertisers

sponsored articles

Maximizing International Student Enrollment and Engagement

Business schools must do more to engage international students through digital-first recruitment strategies.

Ready to Work

Businesses and nonprofits can partner to create internships and other practical experiences that prepare students to succeed in the fast-changing work world.

AACSB 2019 Business School Data Guide

This annual guide features b-school data such as program trends, faculty and student demographics, business school finances, characteristics of deans, and more.