Picking the Perfect Peers

Advancements in multimedia technologies and an emphasis on audiovisual prowess are turning business school classrooms into true theaters of educational presentation.

Business students learn to uncover their leadership potential by studying role models, developing self-awareness, and facing challenging situations inside and outside the classroom.

Establishing a brand identity for a business school is not about what its students, faculty, and staff can do, say branding experts. It’s about how they think.

Any organization can go from boom times to bankruptcy on the back of a poorly planned marketing strategy or a lackluster brand. Only by being first in the mind of consumers, according to father-daughter marketing team Al and Laura Ries, can any business—or business school—succeed.