WHAT ISSUES ARE top priorities for prospective MBAs?
Most want business schools to design curricula that
cultivate responsible and ethical leadership, according
to the most recent Tomorrow’s MBA survey.
“Future students tend to see responsible leadership
as a fundamental aspect that runs through business
education teaching and research, not as a specialist
add-on or elective,” says Andrew Crisp, author of the
study and owner of CarringtonCrisp, a consulting firm
in the United Kingdom.
Crisp collected data for Tomorrow’s MBA between
November 2019 and December 2019, in association
with the management development network EFMD.
The survey received responses from 672 prospective
MBA students in 21 countries, with the largest respondent
groups located in the United Kingdom, United
States, India, Thailand, Canada, China/Hong Kong, and
Malaysia. According to the survey:
PROSPECTIVE STUDENTS WANT MBA PROGRAMS TO ADDRESS:
- Responsible and ethical leadership 70%
- Diversity and equality 67%
- Challenges such as poverty and climate change 66%
THEY PREFER TO BE TAUGHT BY:
- Only qualified academic staff 39%
- Some business executives 37%
- International staff 34%
THEY MIGHT CONSIDER PURSUING, IN LIEU OF AN MBA:
- Specialized master’s degrees 69%
- Professional qualifications 56%
- MicroMasters or similar stackable credentials 51%
- Free online courses such as those offered by LinkedIn Learning (52%) or MOOC platforms (43%)
“Prospective students are demanding content outside
the confines of the traditional MBA,” says Crisp.
He adds that the MBA is under pressure as prospective
students consider alternative educational options.
Crisp concludes, “You can summarize the current
MBA market in two words: accelerating change.”