WHEN COLLEGE ADMISSIONS officers are
considering candidates, do they ever
weigh information from the applicants’
social media accounts? Some do,
some don’t, according to 300 officers
surveyed by Kaplan Test Prep:
- 36% visit profiles like Facebook, Instagram, Twitter, and YouTube.
- 19% check applicants’ footprints “often.”
- 38% say what they find has a negative impact on their view of candidates.
- 32% visit profiles like Facebook, Instagram, Twitter, and YouTube.
- 41% believe such visits are “an invasion of privacy and shouldn’t be done.”
Kaplan has tracked the role of social media in
the college admissions process over the past 11
years. While admissions officers have been more
“ideologically comfortable” with the idea of checking
social media accounts, many of them prefer to
rely on more traditional factors such as test scores,
letters of recommendation, essays, and extracurriculars,
says Sam Pritchard, director of college
prep programs for Kaplan Test Prep.
“We continue to believe that applicants’ social
media content remains a wildcard in the admissions
process,” says Pritchard. “Our consistent
advice to teens is to remain careful and strategic
about what they decide to share.”
View a video about the survey results.