Audencia Group Renames, Reorganizes

Audencia Group changes its name to bolster the international visibility of the institution.
IN JANUARY, AUDENCIA GROUP ANNOUNCED the launch of its new strategic plan, #Audencia2020, which outlines its goals for the next five years. As part of its new strategy, the school has changed its name from the Audencia Nantes School of Management to Audencia Business School to bolster the international visibility of the institution, which has sites in Nantes and Paris in France and in Beijing, China.

In addition, it will combine research and academic functions into one department. The new department will be managed by André Sobczak, who has been research director of the school since September 2011. “By bringing together Audencia’s research and academic arms, we will be able to strengthen the synergies between research and teaching,” says Sobczak.

As part of #Audencia2020, the school plans to increase the size of its student body from 3,100 today to 4,700 and the size of its faculty from 101 to 140. It will launch new PhD, EMBA, BBA, and MSc programs, as well offer new fully digital courses. Its leaders also plan to increase the percentage of its international students from 25 percent to 45 percent and allocate more funding for startups and open innovation.

Finally, to enhance its faculty’s research activity, Audencia Business School will open a joint multidisciplinary research lab with its partners Ecole Centrale de Nantes, a school of engineering, and ensa Nantes, a school of architecture. The lab will focus on urban development, big data, marine business, and emerging topics such as the circular economy. By 2020, the school plans to self-finance at least 50 percent of its faculty research.