The University of Iowa’s Tippie College of Business in Iowa City launched its major in business analytics and information systems (BAIS) to address the shortage at the undergraduate level. The BAIS program will combine topics from computer science, industrial engineering, mathematics, and statistics to teach students to take a more sophisticated approach to using data to solve business problems, says Jeffrey Ohlmann, associate professor of management sciences.
The W.P. Carey School of Business at Arizona State University in Tempe also launched its nine-month master of science in business analytics program as a joint effort with ASU’s information system and supply chain management departments.
The new programs aim to stem the predicted shortage of Big Data workers, says Michael Goul, chair of the Carey School’s information systems department. “It’s estimated 4.4 million data analysts will be needed worldwide by 2015,” he says, “so it’s a big area of career growth.”