Global Allure

Which universities do the best job of responding to inquiries from foreign students and helping them find enrollment information?
Global Allure
About 4.5 million students studied outside of their home countries in 2014, but which universities do the best job of responding to inquiries from foreign students and helping them find enrollment information? Schools in the Benelux and Scandi­navian countries are at the top of the list, followed by those in Australia and New Zealand, the U.K. and Ire­land, German-speaking Europe, the United States and Canada, the rest of Europe, and Asia.

This list is part of “Through Student Eyes,” a report published by the European-based StudyPortals or­ganization in conjunction with the British Council. The organizations surveyed prospective students who had investigated attending 1,000 schools worldwide.

The 2015 report, which focused particularly on U.S. and Canadian schools, noted that universities in those two countries are easy to find online, but their websites often fail to provide basic information—including accreditation status, start date, or duration of programs. In addition, only about 50 percent of emails sent to these U.S. and Canadian schools were answered promptly; about 20 percent received no reply at all. Furthermore, even among universities that did reply to student inquiries, four in five did not follow up after the initial reply, which meant school personnel failed to establish a connection with prospective students.

“The study identifies how universities can improve in reaching, informing, and communicating with prospective international stu­dents,” says Edwin van Rest, CEO of StudyPortals.

See the full report at cdn.prtl.eu/mp/a2db0457.pdf.