Tools of the Trade | July/August 2015

A module to help volunteers with fundraising, a game that helps players understand the impact of human capital on value creation, a website for entrepreneurship educators, and an online self-assessment tool to help partners assess their collaborative research process.

MANAGING A FUNDRAISING ARMY

Volunteers can play a substantial role in fundraising at many higher education institutions. Called “class agents,” these volunteers commit to leading fundraising efforts among alumni in their own graduating class. Fundraising platform Reeher recently announced a new module in its portfolio, called the Class Agent Fundraising Solution, to help colleges and universities better manage, monitor, and communicate with this core group of volunteers—who at some higher education institutions can number in the hundreds or thousands. Within the module’s dashboard, volunteers can access the contact information of prospects and record their progress. Schools can communicate with large groups of volunteers and collect data on volunteers and constituents; with that data, they also can generate predictive scores that they can use to assign and track activities, prioritize prospects, manage results, and determine which volunteers are struggling. Visit info.reeher.com/Class-Agent-Fundraising.html.

NEW GAME SIMULATES THE VALUE OF HUMANS

The Human Capital Challenge (HCC) is a new strategic business simulation game designed by HEC Paris in France and MEGA Learning, a simulation design firm based in Belgium. The game’s defining feature is its focus on helping players understand the impact of human capital on value creation. Within the simulation, teams lead a virtual company with 2,720 employees that produces and sells four types of products and services. Each team must choose a strategy and assign the right people for the right jobs to get the results they expect. They also must choose approaches to training, promotion, hiring, compensation, and team assignments, as well as cope with conflicts between employees. To win, teams must deliver the best results in terms of financial performance (revenue, pre-tax earnings, and gains) and human resource management (revenue per employee, employee engagement, and overall attractiveness of the business). Visit www.humancapitalchallenge.com.

TROVE FOR E-SHIP EDUCATORS

The Center for Entrepreneurial Excellence (CFEE) at the George Washington School of Business in Washington, D.C., has created the National Survey of Entrepreneurship Education website to serve as a resource to entrepreneurship educators. The CFEE created the site with help from the Ewing Marion Kauffman Foundation and the United States Association of Small Business and Entrepreneurship. The site features data from more than 100 entrepreneurship education programs at two and four-year colleges and universities from across the United States, as well as a bibliography with citations to more than 400 studies on entrepreneurship education. It also includes a database of the more than 3,400 higher education institutions that have responded to surveys conducted since 1979 by George Solomon, the CFEE’s co-director; Karl Vesper of the University of Washington; and the Kauffman Foundation. Visit www.nationalsurvey.org.

ASSESS UNIVERSITY BUSINESS COLLABORATIONS

The European University Association has created an online self-assessment tool to help partners assess their collaborative research process. The effort is part of its European Universities Implementing their Modernization Agenda (EUIMA). The EUIMA U-B Tool assesses the effectiveness of university-business research according to 47 indicators. These include quantifiable outputs such as the number of patents, publications, and staff involved in collaborative projects, as well as qualitative measures of stakeholder perceptions. Stakeholders answer questions focused on four areas: strategy, structure, support, and outcomes. In addition, the tool asks users to compare their expectations at the start of a partnership to the progress the partners actually achieved. At the end of the survey, users receive a personalized, confidential report with the results. Visit ubtool.eua.be.